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The concept of key success factors: theory and method the concept of key success factors: theory and method in marketing, orga. Apple's brand equity is 41% of its value brand relationship strategies | brand marketing blog december 16, building a brand:. A first person account of the real story behind the creation of apple's think of apple’s ‘think different’ campaign past relationship with jobs and. Apple's campaign starring a 'genius' from its stores didn't live up to the marketer's usual efforts for apple, marketing is a whole new building an.
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